A Study of the Relationship between Marketing and Investment in Technology Development in Transport Company

The article examines road transport technological development processes through the prism of marketing. Technological alternatives companies were analysed and evaluated according to influence marketing on competitiveness company’s services. During structural analysis, factors determining components process determined. analysis scientific literature sources revealed level problem research, which is associated with notion that technology influenced by consumer demand, digital transformation, data availability, complex in logistics supply chain. When compiling expert evaluation questionnaire, criteria technologies quality vehicles singled out. research reveals elements strategy transportation are elastically related personalised customer expectations automated choice tracking capabilities. results can also include quick response troubleshooting, CO2 reduction measures, ensuring continuity, improved safety, demand planning. article’s novelty has been achieved new interaction between company.